We all know that buzz when a new website goes live. That moment when everything finally looks like how you imagined it would. But once that excitement fades, reality kicks in.
Updates, glitches, security, small changes that somehow turn into big headaches. Or that nagging feeling further down the line that your website isn’t really working from you anymore.
A website designed for growth, not just launch day.
We worked with Hilay Salzman, The Business Storyteller, to create a WordPress site that reflected her newly launched brand, times with the release of her first non-fiction book, The Roar of Her Story.
But the real value didn’t just stop at design and build.
With an ongoing care plan in place, Hilary’s website became more than a one-off project. It became a dependable, flexible tool that is evolving alongside her business, supporting the launch of new services and even a membership group, She Roars Club.
The result? Peace of mind, consistent support that’s super easy to access and the freedom for Hilary to focus on what matters most to her and her clients.
The care plan has been a game-changer. I don’t have to worry about the technical stuff, i just know it’s being looked after.
When things go wrong, they get sorted.
With her previous website, Hilary didn’t have a proper care plan. Fixes were DIY jobs, changes depended on availability and everything felt harder than it needed to be.
“ The difference is like light and day”
That difference really showed when Hilary ran into issues selling her book via Amazon and needed a fast alternative: selling directly through her own site.
I shared a few details via the helpdesk, was given a price, and the functionality was live in just over a week. There was no fuss or any complications., it was just sorted and orders came in almost immediately.”
Not boxed in or passed around.
Just properly supported with kindness & care
It genuinely feels like a team approach, like everyone’s rooting for me, not just ticking me off a to-do list.
It genuinely feels like a team approach, like everyone’s rooting for me, not just ticking me off a to-do list.
That meant:
- A direct relationship with her designer, Ellie Bowie at Bowie Design
- Brand extensions beyond web design that stated consistent
- Flexibility to grow beyond the original brief
Real people and real support, exactly when you need it.
In a world of AI, chatbots and automated replies, the human touch matters.
“The helpdesk is brilliant. I can ask questions, request changes, flag issues and there’s always a real person there. They’re upfront about costs too, so there are never any surprises.”
That clarity and transparency builds trust. And trust builds confidence.
Credibility - and room to grow
“What began as a clear, confident website is now a powerful part of how i show up, communicate and grow my business.”
And crucially for Hilary, it’s future-proofed.
“As my business moves in line with the needs of my clients, changes are quick, affordable and easy. No need to start from scratch. The care plan feels just as thoughtful as the original build.”
A website you don’t have to think about
Which means more time for growing the business, creating content and supporting her storytelling clients with the reassurance that her website is quietly doing its job in the background.
I don’t think about the day-to-day technical stuff anymore, it’s just not on my radar. Not because i don’t care but because i know i’ve got the right team in place that makes sure it all just happens.
Since launch, Hilary’s site has continued to adapt alongside her business: new features, like sales pop-ups, fresh content including online learning and smarter functionality, all handled seamlessly through the care plan.
Because the best websites don’t just look good, they keep working, long after the launch day buzz has faded.