Why it’s time to start email marketing – and how we can help you do it right

WHY BOTHER WITH EMAIL MARKETING?

Here’s the thing: people still read emails. In fact, 99% of email users check their inbox every day – often several times. (HubSpot, 2023)

And email is proven to work. According to the Data & Marketing Association (DMA), email marketing generates an average of £36 in revenue for every £1 spent – the highest ROI of any digital channel.

But more than numbers, email gives you a direct line to people who already care about your business. It’s a place where you can:

• Share your latest news or offer
• Show your expertise and build trust
• Keep your brand top-of-mind
• Encourage people to work with you when the time is right

YOUR WEBSITE IS THE PERFECT PLACE TO START

Want to build your list? It all begins with your website. A simple sign-up form or a tasteful (non-annoying!) pop-up can turn casual or interested visitors into future clients.

We often hear “But I don’t know what I’d send people!”.

Here’s the truth: your emails don’t have to be complicated or salesy. Short updates, behind-the-scenes stories, tips, or showcasing your latest work all help keep your audience engaged.

WE CAN HELP YOU GET STARTED

At Anorak Cat, we love helping businesses grow – and email marketing is one of the smartest ways to do that.

We can help you:

• Add a sign-up form or pop-up to your website
• Connect it to your email marketing software
• Create a beautiful, on-brand email template
• Plan your first email campaign with confidence

Whether you’re starting from scratch or looking to level up what you’ve already got, we’ll make it easy.