Why your business needs a professional website

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You offer an awesome and sought-after service and are perhaps already running a successful business, but as more customers are looking to the internet for business’ websites, advice or reviews before trusting them, are you ready? Are you even online yet? If you are, does your website do you justice? The enthusiasm and passion that you have for your business needs to be replicated online with an effective website to help turn visitors into customers. So here’s why you need to treat your business to a professional website.

To give your business a professional image.

Your website is your online ‘shop-front’. Show potential customers that you mean business, are serious about what you do, and are better than your competitors. Dazzle them with what you have to offer through a creative and professional design.

It increases credibility.

Now so many businesses are online, if your business doesn’t have a professional website it may cause people to question why? Are you not established enough yet? Are you old or out-dated? Can’t keep up with the times? Do you not make enough money to afford one? Hmm…what are you trying to hide?

It increases trust.

People often look for online reviews before trusting a business so make sure you are positively represented on sites like Google, Yelp, Free Index, Facebook and other industry specific review sites. However, the first step in this process is to ensure you are online yourself.

So you don’t lose out to competitors.

If someone searches ‘Florists in Bristol’ and you’re not there, they won’t be choosing you.

It’s a cost effective marketing method.

Unlike other forms of advertising, after an initial outlay, your website will last for years and years. £ for £ the ROI of a website has the potential to be greater than any other form of marketing. This is only true, however, if your website is engaging and effective so make sure you get one professionally designed and created to maximise your marketing potential.

Easy way to keep your customers up to date.

New events, services, products, opening times, offers or testimonials? You can let everyone know what you’ve got going on easily and quickly and at no cost.

Accessibility.

People can access information about you and your business whenever and wherever they like. You can be open 24/7.

A great way to showcase your work.

Galleries and testimonials are excellent ways to visually demonstrate the quality and expertise you can offer to potential customers.

It offers clear, accurate and up to date information about you and your service.

Providing you keep it up to date, of course…which is an absolute must!

 

With over 10 years experience in IT and web design, Anorak Cat offer professionally designed websites at competitive and affordable prices. Call or visit us today to discuss how we can work together to get your business online.

Not quite ready to get online yet? Contact us today to discuss securing your domain name so it’s safe and sound for when you’re ready.

For example, www.mybusinessname.co.uk

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