Why should I be blogging? A guide for small business owners

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As the owner of a small business, we understand how busy you are, and that on some days even finding a spare 15 minutes to grab a coffee and some lunch can be a challenge – let alone having the time to sit down and write a blog post!

However, creating a blog section on your website and dedicating a regular amount of time to update it is so important for small businesses as it helps to create the all important “know, like and trust” factor. For small business owners, this means raising your profile online, generating interest amongst your target audience and building credibility in order to turn your customers into loyal ones.

If you’ve been thinking “why should I be blogging?” for a while, in our latest blog post we take a look at three key reasons why you should get started. Read on to find out more.

1. To become an authority of knowledge

Having a blog is the perfect way to reinforce the knowledge and expertise that you have as a small business owner. For example, by ensuring you keep your blog regularly updated with interesting posts about your industry, not only will you gain vital recognition that can help to position you as an expert in your field, but you will build trust amongst your target audience too.

In return, this is something that can encourage customers to purchase from you, so putting in the effort to write a new post every week or month (depending on your content plan) is definitely worth it!

2. To improve the SEO of your website

Every small business owner wants more customers, right? Well newsflash – blogging can help to improve your search engine optimisation (SEO), drive valuable organic traffic to your website and help you reach those all important prospective clients at the same time.

Each time you add a new blog post to your website, this counts as one more indexed page. Rather than bore you with all the technical details, essentially this means that it’s another chance for you to appear higher up the search results on Google, who love websites that are active and updated frequently because it makes you look like a credible source of information. If you’ve often thought of why you should be blogging more often, trust us when we say it’s a win win situation!

3. To help you maintain a strong social media presence

As the saying goes, content is king, and this is certainly true when it comes to blog posts. Think of a time when you read a really interesting piece of content online and just couldn’t wait to share it on Facebook with your family and friends – well this is where the power of blogs really comes in.

By making your blog posts engaging and highly shareable, you’ll encourage readers to spread the word which can lead to your business reaching a completely new audience. In addition, you can also use your own social media accounts to push out your own blog content, helping to keep your followers interested in what you have to say, strengthening your social reach and driving traffic back to your website in turn.

At Anorak Cat, we know it’s hard to tick things off your ever growing to-do list when you’re the busy owner of a small business – such as getting that new website created for example. Well luckily, you’ve come to the right place, because creating beautiful and effective websites is what we do best! If you’d like to arrange a time for a free consultation with Richard to discuss your plans in more detail, get in touch with us today.

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